Bright Realty Shines at Texas ICSC

recent news Published Articles October 27, 2016

Bright Realty’s revamped booth – with a more open floor plan – was a big hit at the International Council of Shopping Centers (ICSC) Texas Conference and Deal Making event October 5 – 7 in Dallas. The “open flow” set-up drew hundreds of visitors at the Kay Bailey Hutchison Convention Center, where team members discussed Bright Realty’s most exciting projects with brokers and potential retail tenants.

“This year’s event was one of the largest ever in Dallas,” said Lucas Patterson, Bright Realty Executive Vice President. “The increased attendance had a definite impact on the traffic we saw in our booth, as well.” This year’s event hosted 4,049 registered attendees, compared to last year’s 3,895.

“Guests to the booth were very interested in seeing our oversized aerial of Castle Hills and the surrounding State Highway 121 area because of the incredible amount of growth there,” added Patterson. “We are a huge part of the activity there so we had a very consistent and attentive audience.”

Bright Realty is currently developing significant projects in the area, including Crown Centre, a 150-acre corporate campus, and The Realm at Castle Hills, a 1.4 million-square-foot mixed-used project with retail, office, and restaurant. The Realm’s luxury multi-family development Discovery at The Realm delivered its first phase of 423 units in October and will have more than 4,000 units at completion. Bright Realty brokers also have several retail opportunities along State Highway 121 frontage road and at specific high traffic intersections such as Josey Lane and Windhaven Parkway. In addition, there are pre-leasing opportunities within Phase 5 of the popular Castle Hills Village Shops, located within Bright Realty’s master-planned Castle Hills community.

“The event was a great opportunity to keep Bright Realty projects top-of-mind. We received positive feedback from everyone there and anticipate great results from our networking efforts,” added Patterson.

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