Bright Realtys revamped booth with a more open floor plan was a big hit at the International Council of Shopping Centers (ICSC) Texas Conference and Deal Making event October 5 7 in Dallas. The open flow set-up drew hundreds of visitors at the Kay Bailey Hutchison Convention Center, where team members discussed Bright Realtys most exciting projects with brokers and potential retail tenants.
This years event was one of the largest ever in Dallas, said Lucas Patterson, Bright Realty Executive Vice President. The increased attendance had a definite impact on the traffic we saw in our booth, as well. This years event hosted 4,049 registered attendees, compared to last years 3,895.
Guests to the booth were very interested in seeing our oversized aerial of Castle Hills and the surrounding State Highway 121 area because of the incredible amount of growth there, added Patterson. We are a huge part of the activity there so we had a very consistent and attentive audience.
Bright Realty is currently developing significant projects in the area, including Crown Centre, a 150-acre corporate campus, and The Realm at Castle Hills, a 1.4 million-square-foot mixed-used project with retail, office, and restaurant. The Realms luxury multi-family development Discovery at The Realm delivered its first phase of 423 units in October and will have more than 4,000 units at completion. Bright Realty brokers also have several retail opportunities along State Highway 121 frontage road and at specific high traffic intersections such as Josey Lane and Windhaven Parkway. In addition, there are pre-leasing opportunities within Phase 5 of the popular Castle Hills Village Shops, located within Bright Realtys master-planned Castle Hills community.
The event was a great opportunity to keep Bright Realty projects top-of-mind. We received positive feedback from everyone there and anticipate great results from our networking efforts, added Patterson.
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